FOR IMMEDIATE RELEASE
SOUTHLAKE, Texas — May 6, 2026 — Likewize, a proud partner of the Associated Carrier Group (ACG) and a global leader in device protection and technology care, today shared key takeaways from its recent panel discussion at the ACG Mid-Year Conference in Atlanta. During the session, Likewize outlined how regional operators and MVNOs are rethinking device protection programs as competitive pressures rise and customer expectations continue to evolve.
Likewize emphasized how regional operators are increasingly viewing protection as a strategic part of their broader customer relationship management strategy, designed to build loyalty across device categories, customer segments, and ownership models including postpaid, prepaid, and BYOD.
“Regional operators are telling us they no longer want device protection to be a set-and-forget offering,” said Nicholas May, EVP and GM of Likewize U.S. “They want programs that adapt as their business strategy evolves, reflect how customers actually use their devices, and help them compete every day. That is why the best device protection programs run on Likewize.”
As an active ACG partner, Likewize highlighted its commitment to working alongside partners rather than operating as a distant vendor. The company noted growing frustration among operators with rigid, one-size-fits-all solutions that limit customization, restrict access to performance data, and fail to evolve after launch. Likewize designs bespoke programs supported by transparency, shared analytics, and continuous optimization.
Likewize also addressed how protection programs must deliver value in practical, modern ways. Through Likewize Digital Care, customers and call-center agents can access on-demand device guides that help resolve common issues before a claim is filed. When repair or replacement is required, many Likewize programs include integrated AppleCare Services, enabling eligible customers to access Apple‑authorized repair and replacement through Apple’s global network of service locations, along with on‑demand Apple technical support and battery maintenance as part of their carrier device protection offering.
The discussion also explored how regional operators are expanding the role of BYOD and pre-owned devices as customer acquisition strategies. Through unified protection programs and its Pre-Owned Solutions organization, Likewize enables operators to simplify the sales experience while offering high-quality, affordable device options.
A final theme emphasized the importance of partnership after launch. Likewize growth enablement teams work directly with operator leadership and frontline sales teams to drive strong attach rates and low churn through targeted training, actionable analytics, and proactive program evolution.
“Our partners win by delivering consistency, not complexity,” said Rich Helfrich, Chairman of Associated Carrier Group and AVP of Mobile Devices and Value-Added Services at Cox Communications. “Likewize brings a partnership mindset, transparency, field enablement, and Apple-authorized services that help our partners evolve their protection strategies as their businesses evolve. That’s why ACG is pleased to welcome them as a new partner.”
About Likewize
Likewize is a global device care platform and proud partner of the Associated Carrier Group, helping the world’s leading brands turn device protection, digital care, repair, replacement, trade-in, and upgrade programs into stronger customer relationships. With nearly 30 years of experience and operations in more than 30 countries, Likewize is trusted by major carriers, retailers, OEMs, and financial services brands to deliver flexible, customer-centric programs that evolve alongside their partners’ businesses.
